On a sunny spring day in May 2019, NYET and HUNET conducted ATD ICE Pre-conference, “Digital Transformation Immersive Program” in New York.

The delegation of HUNET, composed of 14 participants, experienced Digital Transformation for 3 days in New York City.

First, we had the opportunity to learn about digital transformation from SVP Ronit Mahna and SVP Andrew Brandman at “Sales Force (market capitalization approx. 140 trillion won)”, the top CRM company.


We also visited Capital One Bank’s flagship branch, one of the best-performing digital banking services in the US, to experience its new banking system focused on digitization and personalization.


At IBM Watson, we learned their AI and applied examples in each field with Chae An, an IBM CTO, and Director Shyam, a director partner of Global Sales IBM Blockchain.


Finally, we had time to hear from Professor Edward Rogoff who is well known as the mentor of Amazon’s Jeff Bezos, to give insights on Corporate venturing and Intrapreneurship.

In Korea, “Digital Transformation” is still called the “Fourth Industrial Revolution”. They are still in the discourse of “What is the reality?”, or they are not giving a clear answer. In the business world, “Digital Transformation” can be briefly defined and understood as the optimal use of digital technology to enhance “the essence of business.”

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Source: http://www.catlin.edu

The HUNET delegates were able to gain a clear understanding of the core issues by experiencing them in New York City. They were also able to get a sense of what “Experience Innovation” is.

In pedagogy, “Experiential Learning theory” has been already introduced. However, in executive and professional education, especially education for practitioners, managers, and entrepreneurs, “Experiential Learning theory” is almost at the non-cognitive stage. In some cases, “benchmarking” is mistaken for “Experiential Learning”. As there is a lack of understanding about business in the field of education, effective methodologies and cases should be mainly studied.


Education and learning related to corporate innovation (creative vs. productive) are the areas where “Experiential Learning” is mostly needed.

We will establish Futurizing education and learning models related to entrepreneurship and innovation activities based on “Experiential Learning” with HUNET, the corporate education specialized company.

We aim for “World-Class Education” so that our education should take place at real business places, where world-class innovators are actively making difference, instead of classrooms.

This “Digital Transformation Immersive Program” is the first starting point and a significant example.


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